Overview:
Easy Digital Downloads (EDD) PayPal Pro and PayPal Express is a legacy add-on that allows you to accept secure payments through PayPal on your WordPress Easy Digital Downloads store. It offers a seamless checkout experience for your customers, increasing conversion rates and boosting your sales. While a newer PayPal Commerce integration is now included with EDD, PayPal Pro and PayPal Express can still be a valuable tool for users in supported countries.
Top 5 Things to Know About Easy Digital Downloads PayPal Pro and PayPal Express:
- Credit Card Processing: Unlike PayPal Standard, PayPal Pro lets customers enter their credit card details directly on your checkout page, keeping them on your site and reducing cart abandonment.
- Faster Checkout: Streamline the purchase process with PayPal Express, which utilizes login credentials stored in a user’s PayPal account for quicker checkouts.
- Enhanced Security: Benefit from the security and fraud protection offered by PayPal, giving both you and your customers peace of mind during transactions.
- Subscription Support (Requires Recurring Payments extension): Accept recurring payments for memberships or software subscriptions using PayPal Pro.
- Legacy Product: This add-on is no longer actively developed, but it remains functional for users who require its specific features.
Top 5 Reasons to Use Easy Digital Downloads PayPal Pro and PayPal Express:
- Improved User Experience: Provide a smooth and secure checkout process for your customers, leading to higher conversion rates.
- Increased Sales: Reduce cart abandonment by allowing credit card payments directly on your site.
- Subscription Capabilities: (Requires Recurring Payments extension) Offer subscription plans for recurring revenue and customer retention.
- Brand Recognition: Leverage the trusted reputation of PayPal to build customer confidence in your store.
- Straightforward Setup: (For supported countries) Easily integrate PayPal Pro and PayPal Express into your EDD store without complex configuration.
Top 5 Features of Easy Digital Downloads PayPal Pro and PayPal Express:
- Direct Credit Card Processing: Accept payments on your checkout page without redirecting users to PayPal.
- PayPal Express Checkout: Offer a faster checkout option using pre-filled information from a user’s existing PayPal account.
- Automatic Payment Recording: Easily track and manage all your sales within the EDD interface.
- Subscription Support (Requires Recurring Payments extension): Set up recurring payments for memberships or ongoing services.
- Security and Fraud Protection: Benefit from PayPal’s robust security measures to protect against fraudulent transactions.
Conclusion:
While the newer PayPal Commerce integration offers a more streamlined experience, Easy Digital Downloads PayPal Pro and PayPal Express remains a powerful tool for users who require credit card processing on their checkout page or access to subscription functionalities. However, be aware that it’s a legacy product and might not receive future updates.